What is a theory of change?
“A conceptual map showing how programme or project teams think they can get from where things are to their desired end”
Fletcher Tembo, 2012: ODI Working Paper 343
The change we’re seeking:
Citizens effectively express their views and interests and hold governments to account for their actions at different levels in the governmental system
The theory of change has three key participants:
- Citizens – the “wananchi”, or ordinary people which the programme is named for
- Interlocutors – journalists, civil society organisations and elected representatives, who are able to ‘broker’ citizens’ views and wishes in the policy process and form a link between governments and Wananchi.
- The State
How we get there:
Increase ability of civil society, media, elected representatives and traditional leaders to enable citizens to effectively express their views and hold governments to account for their actions, by:
- Sharpening roles of civil society, media, elected representatives (MPs and councilors) and traditional leaders - so they are better able to plan their influence
- Strengthening partnerships between interlocutors for comparative advantage synergies among these interlocutors through constructive dialogue
- Increasing the use of research-based evidence to influence effectively government policies and engage citizens


